Europe called theirs the Silk Road.
What Do We Call Ours?
‘The New Milk Road’ is a name – newly coined & timeless.
“Silk” weaves east & west.
“Milk” flows north & south.
The New Milk Road describes the modern web of trade routes that link Australia with China.
These routes transfer what people need from strategic related industries that include Food, Agriculture, Healthcare, Education, Tourism, Resources and Technology.
The New Milk Road concept also describes a Cultural Exchange Route connected Online by Digital Networks.
The New Milk Road concept is also a strategic Investment Thesis.
WHY MILK INSTEAD OF SILK?
Manufacturing the best milk in the world is an artisan skill of people in Tasmania, Australia – like silk was historically in China.
This is why milk is the best metaphor in this modern relationship.
Flows up the New Milk Road from Australia increase constantly with demand growth in China.
The ultimate reason is that China needs its own modern World Class Food System.
Money from China flows south like “New Milk” to Australia to buy products & services and to invest.
This helps China move closer to their goal of building their own modern World Class Food System.
This also helps Australians because excess demand from China can place too much stress on the modern World Class Food System in Australia.
Culture, Education & Knowledge flow both ways as “New Milk” commercially and in spirit with the milk of human kindness.
The New Milk Road concept also describes an “Economy” that grows larger, more valuable and important every day to more people in both Australia and China.
This is why The New Milk Road concept is also an Investment Theme aligned with “Stronger for Longer.”
WHY NAME THIS CHANGE?
The right natural name for this change – this inevitable, unstoppable economic human struggle for change by people trying to build a better life – makes it easier for more people to talk about it.
Empowering more people to talk about this change makes it easier for more people to understand this change, adapt with this change and successfully grow with this change, on terms that fit their own personal well-being.
HOW DOES THIS HELP ME?
Try thinking of it like this:
– Australia has already changed. For example, the largest milk dairy farm in Australia is now fully controlled by a billionaire in Mainland China.
– Trying to ignore the change feels too risky for me, my business and my community.
– China demand for food, agriculture, healthcare, tourism & education, product & knowledge is here to stay and grow in Australia, at least until they build their own World Class Food System.
– It is better for me to realise now that my business & community will survive and grow with this inter-generational economic change if I adapt the right way.
– There may be safe, practical commercial ways for me, my business & community to benefit by working the right way with the right business people from China.
WHO COINED THE TERM?
Adam Gregory Goern coined the term.
To learn more about Adam or get in touch then visit: About Adam Gregory Goern
WHAT CAN I DO NEXT?
If you need to do more than only watch the New Milk Road economy grow around you, your business and community then Adam would like to hear from you.